This is in response to a question by Dana had posted on our Why You Should Name Your Product (opens in a new tab) post. I am going to oversimplify the whole process so it is easy to understand the theory behind Blogs and money.
What’s the point of a Blog?
The point of a blog is very much up to YOU, the author. You are free to write about anything that interests you and the understanding is people with overlapping interests will want to read your opinions and look at your content. Let me put it this way:
Let’s say you really enjoy cooking. You enjoy it to the point where you want to share it with the world. So you start a Blog and start posting about all the best recipes that your family has passed down from generation to generation – things like pasta recipes, pie’s, soups, and deserts.
The understanding is that People who like cooking will Google a recipe for let’s say – Pie – and stumble across your Blog and your recipe. Now if the person likes what you have to say, chances are they will read some of your other recipe’s and maybe recommend some to friends. As you post more and more recipe’s other people will stumble across your Blog and recipes and recommend it to their friends. These people will continue to come back and follow your Blog for the fresh ideas and continue to promote your articles to their loved ones. As word of you Blog begins to spread and it begins gaining popularity you are in prime position to start making money on it.
So How do I Cash In?
Advertising, Advertising, Advertising! It makes the world go around.
Let’s say you have grown in size and have a few hundred people following your cooking Blog every month. This type of exposure it is worth something to someone. In this example that someone is appliance stores, kitchen accessory websites, manufacturers of cooking knife sets, baking set retailers, etc.
They will pay to be advertised on a high traffic cooking Blog because it is also understood that if someone is following a cooking Blog – they probably like to cook – which means they would love to cook with “Kitchen Aid’s chef quality ceramic knife set” (I don’t know if that is a thing I’m just making it up as an example). As people view and click these ad’s the advertisers pay you per click (every time someone clicks the ad), per impression (every time a person views the ad), or a monthly fee to be featured, as the Blog owner it is up to you to decide which system works best for you. As you ramp up and start generating some real capital you will want to sit down with an online marketing team and build a marketing plan for the Blog to really make things start turning, but that is the basics.
Now this is not the only way to Blog, nor is this the only way to make money with a Blog. There is a lot of ways to make money on the internet and people are coming up with new idea’s every day.
Well I hope that helps Dana! [amansig]